It's Your Education, Make an Informed Choice.

Business managers today need to keep close track of the effects of business practices, decisions, and methodologies. They need to be able to evaluate and measure the return on their investment (ROI), whether the decision was made in marketing, education, human resources, application, or other business environment. Managers who need to gain these skills should consider completing an advanced ROI analysis and reporting certificate. ROI methodology can be applied to many facets of business, and can therefore be used in industries that need to track, evaluate, and measure performance and investment return. Students in an advanced ROI Analysis and reporting certificate program will learn how to create an evaluation framework, how to collect and analyze data regarding the problem/solution at hand, and how to calculate the return on investment utilizing the given information. Students may also learn how to develop appropriate report information and how to communicate the results in an understandable format for the layperson. Students will begin implementing some of the key components of ROI analysis and reporting, including monitoring program costs, isolating program effects, and how to collect evaluation data using a number of tools including questionnaires, interviews, and business performance monitoring systems. Courses may take several weeks to several months to complete, depending on the program.

Example Courses

• Initial Analysis and Planning
• Converting Data to Money
• Tabulating Costs and Calculating ROI

Potential Industries

• Human Resources Industry
• Marketing and Advertising
• Web Content Development

Colleges Offering Degree

• Villanova
• ROI Institute
• University of San Francisco