It's Your Education, Make an Informed Choice.

Marketing is a fascinating field that is constantly changing as our society changes. The reason for this is because at the heart of marketing is psychology and sociology. In order to market to the people you have to know the people. In recent years with the advent of the internet there has been a huge shift in marketing. Ten to fifteen years ago marketing was done primarily through print publications and television. Now, however, internet marketing has completely taken over. To enter or stay competitive in this field, it is important tolearn about best practices in email marketing, search engine optimization, and pay per click advertising. These are the three main techniques used by marketers today. An associate business degree with an emphasis in marketing may help prepare you for the marketing field of today, whether you are updating your skills or learning them for the first time.

An Associate Business degree with a marketing emphasis most likely will include general education, core business, and marketing specific requirements for graduation. General education courses include English and math – depending on the college you may be able to take business related classes like Business Math and Business Communication to meet these requirements. Business topics that may be discussed include accounting principles, management best practices, and business law. As for the marketing specific courses, instructors may cover industry standards like marketing research, consumer behavior and marketing in the digital age.

Example Courses

• Advertising Principles
• Business and Technical Writing
• Introduction to Marketing

Potential Industries

• Marketing
• Advertising
• Media

Colleges Offering Degree

• Colorado Technical University
• Penn Foster College
• Freemont College