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The ability to market products and services to the right audience is invaluable to companies. Since almost everyone has access to the internet and can purchase things from their computers, this greatly increases the number of stores that people can access. On the other hand, it also greatly increases the number of people who can buy a company’s products. Because of this, even the store on the corner can benefit from building a website and employing a professional who has marketing experience. Most businesses these days are looking for someone who has their thumb on the pulse of internet marketing. Someone who can help them take advantage of social media and email marketing. An Associate of Science – Marketing degree may prepare you to apply to positions just like this.

As a marketing student you will likely learn about current internet marketing practices like taking advantage of social media and search engine optimization, as well as paid search and internet advertizing. In addition, students may receive instruction on the fundamental of marketing such as how to develop a marketing campaign based on business needs. Courses may also include best practices on getting to know your customer base through marketing research and studying consumer behavior.

Example Courses

• Principles of Marketing
• E-Business
• Marketing & Social Media

Potential Industries

• Market Research
• Advertising
• Sales

Colleges Offering Degree

• Southwestern Illinois College
• Coastline Community College
• Post University