It's Your Education, Make an Informed Choice.

Business management and organization have been undergoing a revolution in recent years from a product-centric structure to a customer-centric structure. With a bachelor in business communication degree in leading customer-driven organization, students will become qualified to lead organizations undergoing such a change. As customers gain more information about the products and services they consume, have more choice, and have more purchasing power than ever before, a shift to understanding the needs and desires of the customer is paramount to business success. Proper leadership is necessary to instill the appropriate values organization-wide. With the successful completion of the program, students will learn the essential communication skills, leadership skills, and outlook for succeeding in the new business world.

With training in how to understand customers, any career in customer service will make a great deal of sense with the degree. Positions within organizations that work directly to please customers such as the director of sales or director of service management will also be ideal professions with the training offered. Leadership and management positions more generally are also great choices with the degree, and it is useful to know that many of those that are already in top leadership positions can benefit from the knowledge given as well. The degree will also prepare graduates to obtain a master’s degree in the same area of specialization.

Example Courses

• Managing the Customer Experience
• Leading the Customer-Driven Organization
• The Art of Human Experience

Potential Industries

• Customer Service
• Sales Directing
• Service Management

Colleges Offering Degree

• Jones International University