It's Your Education, Make an Informed Choice.

Marketing and public relations deal with connecting to people and consumers while promoting goods and services. The degree program is great for outgoing students that want to learn how to compete in the business of marketing ideas to others. The most important aspect of the degree that students will learn is effective communication including writing, speaking, and design. A good analysis of people is also required in order to present persuasive messages and arguments. The ability to understand marketing research and trends is also important, as proper analysis will aid students in learning to become effective marketers. Students will also require a good understanding of emerging technologies to aid the public relations profession in his or her work including use of mobile technology and social networking services.

The most obvious career choice for those with a degree in public relations and marketing is within the public relations and marketing industries. However, public relations work is a service needed by many organizations including for-profit, non-profit, and within the government and political landscape. Anywhere that it is necessary to communicate ideas is a place where marketing and public relations will be essential. Those working in public relations will also have many skills in common with those in the advertising industry, so graduates of the program may also choose to work in copy writing, design, and as creative directors for advertising art departments.

Example Courses

• Public Relations Planning and Strategy
• Advertising Writing and Design
• Persuasion and Propaganda

Potential Industries

• Marketing
• Advertising
• Public Relations

Colleges Offering Degree

• Ashford University
• American Military University
• Lynn University