It's Your Education, Make an Informed Choice.

Every year, a larger and larger portion of advertising moves to the internet. A degree in internet marketing and business administration will provide the necessary knowledge, insight, and education to help continue the trend. Much like the traditional marketing of which it is based internet marketing requires attention to detail, being business savvy and good analytical skills. Students will learn to conduct research into various industries and trends and to collect data in order to analyze what types of campaigns are most effective. Knowledge of consumers and how to understand their behaviors and desires is also required knowledge for successful completion of most internet marketing degrees. Since the program specializes in business at the frontiers of technology, students must learn to adapt quickly to changing environments and learn to incorporate many new tools including search engines, social networking, and social marketing.

With business and internet marketing knowledge, graduates will be prepared for careers in technology companies within advertising departments. Advertising is one of the ways that marketing plans are used, and specific knowledge of how to make the best of the tools available. Graduates may also consider working as brand managers in a team of people that help companies brand themselves or their products and to carefully cultivate their image and stance. There are also opportunities working in marketing research, analyzing real world data to better marketing campaigns.

Example Courses

• Consumer Behavior
• Web Marketing
• Marketing Management

Potential Industries

• Advertising
• Marketing Research
• Brand Management

Colleges Offering Degree

• Remington College
• Colorado Technical University
• Full Sail University