It's Your Education, Make an Informed Choice.

Business today is highly dependent on effective marketing strategy. Companies large and small know that in order to sell their product or service, they need to communicate effectively using the latest marketing trends and technology. If you are interested in entering the field of marketing as a professional, a Bachelor of Arts in Business Administration marketing management degree may be a good choice. In addition to core business administration courses like finance, communication, and accounting, students will be required to complete a number of courses that focus specifically on an array of core marketing concepts designed to facilitate the marketing process. Students will learn how businesses manage marketing campaigns, distribute product lines, devise promotional strategies, and more. Many programs offer students an opportunity to participate in an internship program in the latter part of their studies to gain real understanding of the marketing process. Information technology is an important part of a marketing management degree, and students will learn how to utilize this important tool. Most programs may require students to complete a large scale marketing project for graduation, utilizing the knowledge of the program from Internet marketing to research, product development, and campaign strategies to demonstrate a professional presentation.

Example Courses

• Operations Management
• Strategic Management and Planning
• Service Marketing

Potential Industries

• Advertising
• Business to Business Sales
• Retail Sales

Colleges Offering Degree

• Western Governors University
• Kingston University
• Oregon State University