It's Your Education, Make an Informed Choice.

You have an eye for the latest trend in clothes. You are always out for a bargain and get the latest designer outfits for pennies on the dollar. You have a head for business. If any or all of these describe you, then perhaps you should think about pursuing a Bachelor of Arts in Fashion Merchandising. Individuals who earn this degree gain preparatory education in the business world of fashion. This includes, manufacturing, marketing, buying and sales. One example of a fashion merchandising career is a “buyer.” These professionals work for small boutique shops or large department store chains finding the most fashionable clothes for the best price. They are hired for their eye for chic clothes and shrewd negotiating abilities.

The skills above are often times abilities that you may already have but a Bachelor of Arts in Fashion Merchandising could help you hone those abilities into marketable skills. This degree combines artistic courses on fashion with business courses on marketing and sales. Topics that may be discussed include the history of fashion through the ages, as well as sociology courses on how fashion and society affect one another. A great example of this is how pants became fashionable in the forties as women took on traditionally male roles during World War II. On the business end of things, as a fashion merchandising students you will likely encounter courses geared towards teaching students how to sell and market clothing and accessories.

Example Courses

• Merchandise Promo. & Communication
• Principles of Apparel Design
• Importing and Exporting Fashion

Potential Industries

• Fashion
• Retail
• Business

Colleges Offering Degree

• Virginia Commonwealth University
• International Academy of Art and Design
• The University of Akron