It's Your Education, Make an Informed Choice.

Today, businesses want people who understand marketing strategies as well as management processes. Companies know that success depends on having highly qualified people on their team who understand that marketing is an evolving field, changing quickly as trends change. If you want to seek a degree in marketing management with a focus on organizational practices, a Bachelor of Arts in Business Administration organizational management marketing degree may be of interest to you. Students will take business classes like accounting and management, but also courses in organizational behavior, psychology, ethics, and human resources. Students will learn why human behavior is so important to the marketing process, and how to utilize important elements of psychology to effectively market a product or service. Students will become familiar with marketing tools in print, radio and television media, as well as information technology tools and New Media. Most courses will take about four years to complete, although some programs offer accelerated degree plans which could allow students to finish in as little as three years. After graduation, students will be ready to work in the marketing industry as entry level employees, further developing their skills and abilities.

Example Courses

• Operations Management
• Strategic Management and Planning
• Service Marketing

Potential Industries

• Advertising
• Business to Business Sales
• Retail Sales

Colleges Offering Degree

• Ashford University