Bachelor of Business Administration-Internet Marketing and Entrepreneurship

There is no doubt that the future for many businesses lies in the vast realm of the Internet. Even though the Internet has been part of our lives for nearly two decades, it is still an emerging technology, with new developments coming forth on a nearly daily basis. One of the most challenging aspects for business has been the ability to harness the power on the Internet to drive sales. Some corporations have been very successful at it, becoming industry leaders in their fields. If you are interested in Internet marketing, you may want to consider a Bachelor of Business Administration – Internet Marketing and Entrepreneurship. This degree program will give students a solid foundation in standard business principles and practices, but will also educate students in the burgeoning field of new media and Internet marketing. Many programs are available for online study, as well as in traditional classroom settings. Students will learn how web analytics work, why Internet marketing is different than traditional marketing approaches, and the importance of information technology management, including privacy concerns and other legal and ethical aspects of the field. Most programs have classes that involve hands-on work, creating and developing Internet marketing tools and campaigns.

Example Courses

  • Small Business Entrepreneurs
  • Data Communication and Distributed Networks
  • Internet Business Fundamentals

Potential Industries

  • Internet Programming Development
  • Marketing and Sales
  • Internet Business Consultant

Colleges Offering Degree

  • Kaplan University
  • Rasmussen College
  • California Intercontinental University



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