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A Bachelor of Fine Arts in Advertising degree is a four-year program that focuses on providing students with specialized instruction in advertising from the initial idea to completion. It integrates copywriting, market research, strategy, presentation, art direction, typographic expertise, mastery of line, scale, color, and layout, and digital production skills. Students will solve problems creatively within the field of art and design as well as hone critical thinking skills. A Bachelor of Fine Arts in Advertising degree educates students in how to make excellent aesthetic, technical, and conceptual choices along with engaging in hands-on projects that necessitate research and original ideas. Upon graduation, students will have learned how to remain focused on communicating their ideas through the use of visual, oral, and written presentations. They will act professionally in the arena of advertising and have a firmer grasp in creating compelling designs that get their work noticed. Students will acknowledge and analyze important historical, modern, and cultural trends and will critique how these trends influence art design. Students who complete a Bachelor of Fine Arts in Advertising degree program will have the professional tools to succeed within a global market. They may also continue their educations by obtaining a master’s or PhD.

Example Courses

• Intro to Advertising
• Marketing and Advertising Strategies
• Advertising Research

Potential Industries

• Art Direction
• Copywriting
• Creative Direction

Colleges Offering Degree

• Academy of Art University
• Minneapolis College of Art and Design
• School of Visual Arts