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A Bachelor of Science in Business Studies/Marketing is a four-year degree curriculum that entails activities such as pricing, packaging, selecting, designing, advertising, distributing, servicing, and selling products whether in international or domestic markets. Business is the key component in this field. Students learn how to respond to supply and demand and they are prepped to work in marketing arenas like retail management, purchasing, professional sales, research, customer relations, and product/brand management. A Bachelor of Science in Business Studies/Marketing will enable students to obtain employment in a wide variety of areas upon graduation such as in multinational corporations, local businesses, public or private sectors, or nonprofit organizations. Students must employ strong critical thinking skills along with creative problem solving strategies if they want to be successful in this field. They must also utilize effective communication whether in oral or written forms. Students will be educated in how to sell or market products or services for any type of business since this is the foundation for marketing activities. Marketing as a focus area interacts with diverse areas of businesses so this industry produces numerous opportunities for students to further their business careers after graduation. Students can decide whether they want to go on to obtain their master’s or PhD’s in related fields after receiving their Bachelor of Science in Business Studies/Marketing degrees.

Example Courses

• Marketing Research
• Consumer Behavior
• Sales Management

Potential Industries

• Retail
• Product Distribution
• Customer Relations

Colleges Offering Degree

• Southern New Hampshire University
• Capella University
• Montclair State University