It's Your Education, Make an Informed Choice.

For many, marketing is an art in which a professional engages in intuitive guess work to determine how best to gain customers and clients for the offered goods or service. But those that learn marketing within a bachelor of science in business administration could be prepared to do far more. The digital age of the internet makes it easier to collect statistics and in greater amounts than ever before. Students of a marketing concentration within a bachelor of science could hope to learn not only how to aggregate data using the latest tools, but how to find useful trends through rigorous analysis of the data. With a deep understanding of people, demographics, customer behavior, statistics, trends, and data, marketing becomes every bit as much science as art.

Graduates of a bachelor of business administration with a marketing emphasis could be prepared to take on leadership roles in organizations that deal heavily in marketing. As a marketing manager, graduates may apply many of the principles they studied as students. Advertising is a profession that is closely related to marketing, depending upon many of the same tools, data mining aspects, and analytical techniques. As experts in consumer and customer behavior, graduates of the program could also be suited to taking on careers that require dealing closely with people such as public relations or customer service.

Example Courses

• Buyer Behavior
• Marketing Communications
• Service Marketing

Potential Industries

• Marketing Management
• Public Relations
• Advertising

Colleges Offering Degree

• University of Phoenix
• Florida Tech University
• Pennsylvania State University