It's Your Education, Make an Informed Choice.

The world of media moves quickly with technology defining the ways in which we communicate with one another and consume information. With a bachelor of science degree in information technology specializing in new media and internet marketing, students may learn the new tools necessary for communication in the digital, internet information age. Students may be taught the fundamentals of authoring for the web and communicating ideas using social media, blogging, micro-blogging, and other new media tools. Students may also learn to collect and analyze data as well as to understand marketing plans and how to gauge their success. As a result, students may learn the fundamentals of e-commerce, web analytics, search engine marketing, and more. As communication is paramount to the degree, students could also receive an education in various communication techniques including web and graphic design.

As experts in information technology, internet marketing, and new media, graduates could be ready to take on positions in internet marketing utilizing the techniques and tools learned throughout the degree. Careers authoring web content, blogging, or copy writing could also be viable careers that may benefit from this education. As such, graduates may also look to web development or web design as potential careers. Working with technology to achieve goals is also applicable to careers in project management.

Example Courses

• Social Media Marketing
• Marketing Research
• Introduction to Web Authoring

Potential Industries

• Internet Marketing
• Web Development
• Project Management

Colleges Offering Degree

• Kaplan University
• Full Sail University
• Franklin University