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The Bachelor of Science in E-Business/E-Commerce program at Kennedy-Western emphasizes e-business/ecommerce issues for those students who work on business platforms that are either stand-alone e-ventures or integrate e-commerce as part of traditional business models. A successful e-strategy makes it imperative to fully understand all enterprise sectors that may be influenced by this new business model and the changes that must take place for a successful e-transition.

The emphasis of this major is on e-commerce protocols, management of e-commerce ventures, e-strategy planning, e-tools and programming, financial analysis with respect to e-ventures, e-marketing mores, Internet and Web concepts and applications, and the impact of e-commerce on organizational behavior. In addition to keeping stride with the overall e-business aspect, the necessary traditional business skills are also provided through courses that attempt to incorporate critical thinking, problem-solving, project planning and implementation as related to e-business. Therefore, this program explores new and novel business models that incorporate the Web and the Internet to formulate business-to-business, business-to-consumer, and other related e-business strategies.