Integrated Marketing Communications Master's
The master of science in integrated marketing communications (IMC) meets the need for a focused graduate education that prepares students for versatile careers in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational objectives. This is in contrast with the outdated approach of separate and often uncoordinated efforts in advertising, public relations, promotions, direct marketing communications, sponsorships, etc. There is strong growth among agencies that deliver integrated solutions and among their client firms using those approaches. Our program will help the student prepare for a key role in such organizations.
We place a strong emphasis on practical content in our courses. To that end, we make extensive use of real-world cases and utilize class discussion to a great degree. Your classes will be highly participative and will help you develop skills for working in a team-based, problem solving setting. Because our classes are small, you'll get to know your classmates well, and they will enhance your network of colleagues.
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