Strategic communication may be a key element in any business operation. In order for systems to perform at optimal efficiency, the people operating them must also perform consistently. These “systems” refer to anything that supports a business structure; they can be highly technically engineered computer networks, or simple chains of command within a management hierarchy. It takes strategic communication throughout every process – from project planning, to training operators, to supervisory management – to maintain proficiency in the workplace. How could a team of people ever be successful without communicated instruction to guide them? They couldn’t! And that’s why businesses may need skilled managers in the field of strategic communication.
In corporate businesses, marketing and sales departments need leaders that can convey the culture of a company to the people that represent its public image (that is, a company’s sales and marketing professionals). Public relations and advertising is also an industry that regularly utilizes managers with techniques taught through this kind of master program. These kinds of managers may know how to use strategic communication to best position a company or product to potential customers within their industries. Some master grads may go on to teach these techniques, working as faculty or adjunct professors at high schools and community colleges.
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