Colorado Tech Online's Master of Business Administration (MBA) with a concentration in Marketing is designed to instill students with an industry-current understanding of the functional aspects of business and to help them cultivate the visionary abilities that innovation requires.
Courses are taught by instructors who have professional experience in the exciting and ever-expanding field of marketing. Students will have opportunities to absorb first-hand knowledge and meaningful perspectives that they can apply to their own professional objectives and strategies.
The emphasis of this program is on preparing students to develop and use skills in marketing research methodologies, e-marketing and customer relationship management. Students will also learn how to adapt marketing strategies to international and global levels. This is a career-focused MBA program designed to help students learn real-world skills like developing marketing plans and creating surveys.
The focus of the program is to help prepare students to pursue career opportunities in Brand Management, Commercial Marketing, Business Development, Marketing Communications (IMC), Marketing Program Management and many other in-demand fields.
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