College Degrees

Mastering ROI Data Collection

This eight-week session builds on Essentials of ROI Methodology, focusing on how to collect reliable data to use in ROI measurement.

Key topics include:

Data Collection
1.Issues and levels
2.Survey, questionnaire and interview design
3.Interview design
4.Validity and reliability
5.Action plans and performance contracts

Isolation
1.Trend line analysis and Forecasting
2.Data credibility
3.Other isolation methods

Converting Data to Money
1.Hard vs. soft data
2.Data conversion steps
3.Standard values
4.Estimates
5.When not to convert

Tabulating Costs and Calculating ROI
1.Cost categories
2.Overhead allocation
3.Cost estimates
4.Calculating BCR, ROI, and payback periods
5.Proper use of ROI

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