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WHAT IS A DIGITAL MARKETING DEGREE Online Program?

A digital marketing degree online program helps students apply traditional marketing strategies to digital networks and platforms. Through digital marketing classes, students learn how to use SEO, content marketing, data analysis, digital advertising, and more to plan, communicate, and assess brand messaging. They might also learn how to use computer systems and software to analyze and support digital marketing campaigns. Their studies help them learn how communication and technology blend to help businesses and organizations in a range of fields succeed.

digital marketing degree online program information

Associate Degrees

Associate of Applied Science in Digital Marketing


Explore the foundations of digital marketing: SEO, data analysis, relationship management, and more.


  • Social Media Marketing
  • Digital Analytics & Optimization
  • Marketing & the Virtual Marketplace

BACHELOR’s DEGREES

Bachelor of Science in Digital Marketing


Explore integrated marketing and its role in steering businesses toward success. Study online branding, e-commerce, SEO, consumer psychology, and more.


  • Search Engine Optimization
  • Display Advertising & Email Marketing
  • Digital Analytics & Optimization

Master’s DEGREES

Master of Science in Digital Marketing


Explore an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO and analysis of consumer behavior patterns


  • Web Analytics and Optimization
  • Strategic Internet Public Relations
  • Internet and Law

DIGITAL MARKETING DEGREE ONLINE PROGRAMS

Online digital marketing programs often exist in a college’s business school. As such, students often study a business core (taking classes in finance, management, and more) and major in marketing. Through their marketing major, students study digital platforms, networks, and applications to develop their digital marketing skills and knowledge. The number of classes students take in each area depends on the level of degree.

In a two-year associate’s degree program, students take one year of general education courses. Those courses cover subjects like math, English, and the social and physical sciences. In the second year, students pursue their major in digital marketing. That year, students study business, marketing, and digital applications. For example, they might take classes in business principles, marketing theory, mobile marketing, social media marketing, and more. All of the students’ major courses will help them develop skills as digital marketers in the business world.

In a four-year bachelor’s degree program, students take two years of general education courses. They still study math, English, and other general subjects, but they take more classes and dive deeper into subjects. The same goes for their digital marketing major. They study similar subjects, but in greater depth. Or they study a broader range of subjects, moving beyond the core of digital marketing. For example, they might study market analytics, data-driven marketing, screen design, and project management in addition to core areas of basic digital marketing. In a bachelor’s degree digital marketing program, students gain advanced skills and knowledge.

Associate and bachelor’s degrees in digital marketing might be called a variety of things. First, they might be called an Associate of Arts, Associate of Science, Bachelor of Arts, or Bachelor of Science degree. Beyond that, their names become more descriptive. At the associate’s degree level, students might earn an A.A. or A.S. in digital marketing, marketing, or even business. The bachelor’s degree level offers similar options. Students might earn a B.A. or B.S. in digital marketing, marketing, business administration, or even systems administration. For a marketing, business, or technology degree, students might then focus on or emphasize digital marketing.

When looking for your perfect degree, use the name of the degree as a nudge in the right direction. Then look beyond the degree name to the program’s curriculum. The curriculum will give you a good sense of whether or not you can learn the digital marketing, business, and technology skills you want to.

WHAT DIGITAL MARKETING COURSES WILL I TAKE?

Data Analytics: In this course students may learn how to gather, interpret and showcase data results. Students may be introduced to predictive data models and its relation to prescribing marketing strategies.

Social Media Marketing: This course typically covers each social media platform and their unique aspects to help students learn how to create effective campaigns. Students may be introduced to theories on how to engage consumers, build loyalty and thereby increase revenue.

Brand Strategy: This course typically prepares students to learn how to establish, maintain and strengthen brands by implementing clear digital strategies and quantitative goals.

Web Analytics and Optimization: In this course, students learn the foundations of how to optimize a website. From auditing sites to presenting and applying your findings, students typically gain a working understanding of incorporating keyword research, local search strategy and its relation to content marketing.

HOW LONG DOES IT TAKE TO GET A DIGITAL MARKETING DEGREE?

You can earn a digital marketing degree online in one and a half to four years. It takes one and a half to two years to earn an associate’s degree and three to four years to earn a bachelor’s degree. Once you have earned an associate’s degree, you may be able to transfer your credits into a bachelor’s degree program. Then it would take you two more years to earn your bachelor’s degree.

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DIGITAL MARKETING DEGREE PROGRAMS THAT COULD BE COMPLETED IN 36 TO 48 MONTHS

SchoolDegree Level# of Credits RequiredStart DatesMinimum Months to Complete
Oral Roberts UniversityBachelor’s121Fall, spring, and summer36
Colorado Technical UniversityBachelor’s180Nearly monthly48
Pennsylvania State World CampusBachelor’s120Fall, spring, and summer48

THE AVERAGE COST OF A DIGITAL MARKETING DEGREE?

In 2016, digital marketing students paid an average of $6,924 per year for in-state tuition at a public school. That same year, they paid an average of $32,244 per year for out-of-state tuition at a private school. That means that most students paid something between these two amounts. The price you’ll pay simply depends on what school you attend and whether or not you have to pay out-of-state prices. Note that in many cases, students do not pay out-of-state tuition for online programs. Instead, they may pay a lower amount.

Otherwise, we can give you a sense of what you might through some of our sponsored programs.

SchoolDegree Level# of Credits RequiredCost Per CreditTotal Tuition Cost
Oral Roberts UniversityBachelor’s121$385 for an entirely online program$46,585 + fees
Colorado Technical University
Bachelor’s
180$325 for an online program$58,500 + fees
Pennsylvania State World Campus
Bachelor’s
120First 59 credits: $6,742 for 12 or more credits/semester; 60 or more credits: $7,297 for 12 or more credits/semester$56,156 + fees

TOP SCHOOLS FOR DIGITAL MARKETING DEGREE ONLINE PROGRAMS

Last check, there were 254 schools that offer digital marketing degrees or programs. From those schools, there were 5,034 digital marketing degrees or programs awarded to students. The majority (76.9%!) of these programs were bachelor’s degrees.    

School2017 Grads total/degrees awardedTuition (Out of State)
Savannah College of Art & Design404$35,190
Indiana University: Bloomington252$32,945
Florida State University231$19,084
University of Georgia210$27,574
University of Mississippi158$21,912

ACCREDITATION FOR DIGITAL MARKETING DEGREE ONLINE PROGRAMS

Accreditation is a process through which schools and programs gain credibility. The process is operated by an agency that has been approved by the U.S. Department of Education to do so. That agency reviews schools’ programming to make sure it fulfills upon what it promises to students. Schools, licensing agencies, and even employers typically require that students have a degree from an accredited school.

Accreditation happens at the institutional and programmatic levels. You should always attend a school that is accredited at the institutional level. However, you do not necessarily need to find a program that has additional accreditation unless you are earning a degree that leads to licensure.

For a digital marketing degree, you’ll find some programs that have accreditation and some that do not. The ones that do are likely to be accredited by one of three agencies:

  • The Association to Advance Collegiate Schools of Business
  • The Accreditation Council for Business Schools and Programs
  • The International Accreditation Council for Business Education

These three agencies accredit business programs to ensure that they offer students up-to-date materials and instruction applicable to contemporary business needs, issues, and challenges. Since many digital marketing degrees are offered through business schools, the accreditation accounts for their materials and instruction, too.

Keep in mind that you do not necessarily need to attend schools whose digital marketing program has been accredited. However, you should attend a school that has institutional accreditation. And, choosing a program that has accreditation from one of the above agencies can’t hurt.

In addition, some business schools or departments that offer digital marketing degrees might have accreditation from the Digital Marketing Institute. If you attend such a school, you will graduate with a degree that has an internationally recognized certification. It signifies to employers that you have received a quality education in digital marketing.

WHAT JOBS CAN YOU GET WITH A DIGITAL MARKETING DEGREE?

In 2016, there were more than two million digital marketing majors in the workforce. This number could grow by almost 3.7 percent in the coming years. The average age of workers in this sector was 40 years old in 2016. The most common ages of those workers were 28 and 29 years old. Of the people who earned digital marketing degrees, the small majority (52.8%) were female.

TOP SALARIES BY STATE FOR DIGITAL MARKETING PROFESSIONALS

StateEmploymentAnnual Mean Wage
New York16,430$192,290
New Jersey10,960$177,070
Delaware670$169,610
Virginia4,170$167,490
California33,380$164,410

Source: https://www.bls.gov/oes/current/oes112021.htm#st

CAREERS WITH A DIGITAL MARKETING DEGREE

There are several occupations students with digital marketing degrees might fill. Any of them could exist in small to large businesses or other settings, such as nonprofit or government agencies. Jobs for digital marketers span fields and industries.

Here are some common positions for people who have completed a digital marketing program:

SEARCH MARKETING STRATEGISTS

Search marketing strategists work to increase visibility and engagement with content, products, and services. They strive to do so on internet-enabled devices and interfaces

median annual wage of $88,510. Available positions could grow by 5 to 9 percent between 2016 and 2026.

MARKETING RESEARCH ANALYSTS AND MARKETING SPECIALISTS

People in this occupation research market conditions in local, regional, national, or international areas. They also gather information to determine the viability of a particular product, service, or campaign. Conducting research is a heavy component in this role.

In 2017, median annual salary of $63,230. Jobs in this position could grow by 15 percent or more between 2016 and 2026.

MARKETING MANAGERS

Marketing managers plan, direct, and coordinate marketing efforts and programs. They help identify potential customers and determine demand. They also develop pricing strategies and tools for analysis. As managers, they also guide other employees in their department.

In 2017, marketing managers earned a median annual wage of $132,230. Jobs for people in this position could grow by 10 to 14 percent between 2016 and 2026.

© Education Connection 2019. All Rights Reserved.

EducationDynamics maintains business relationships with the schools it features.

Sources for school statistics is the U.S. Department of Education’s National Center for Education Statistics.

This is an offer for educational opportunities that may lead to employment and not an offer for nor a guarantee of employment. Students should consult with a representative from the school they select to learn more about career opportunities in that field. Program outcomes vary according to each institution’s specific program curriculum.