Top Digital Marketing Degree Online Programs

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WHAT IS A DIGITAL MARKETING DEGREE ONLINE PROGRAM?

A digital marketing online degree program can help you use traditional marketing strategies to digital networks and platforms. Through these classes, you will learn how to use SEO, content marketing, data analysis, digital advertising, and more to plan, communicate, and assess brand messaging. You might also learn how to use computer systems and software to analyze and support digital marketing campaigns. Your studies can help you to learn how communication and tech blend to help a business or company in a range of fields succeed.

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TYPES OF ONLINE DIGITAL MARKETING DEGREE PROGRAMS

Associate of Applied Science in Digital Marketing

Bachelor of Science in Digital Marketing

Master of Science in Digital Marketing

Explore the basics of digital marketing: SEO, data analysis, relationship management, and more.Explore integrated marketing and its role in helping a business toward success. Study online branding, e commerce, SEO, consumer psych, and more.Explore an advanced overview of multi channel marketing, including the essentials of web culture, SEO and analysis of consumer behavior patterns
Course Examples:

  • Social Media Marketing
  • Digital Analytics
  • Marketing & the Virtual Market place
Course Examples:

  • SEO
  • Display Advertising
  • Email Marketing
Course Examples:

  • Web Analytics
  • Internet Public Relations
  • Internet and Law

DIGITAL MARKETING DEGREE ONLINE PROGRAMS

Online digital marketing programs often exist in a business school. As such, you will often study a business core (with classes in finance, management, and more) and major in marketing. Through your major, you will study digital platforms, networks, and apps to gain more skills and knowledge. The number of classes you may take in each area will depend on the level of degree.

Associate and bachelor’s degrees in this field might be called many things. First, they might be called an Associate of Arts, Associate of Science, Bachelor of Arts, or Bachelor of Science degree. Beyond that, their names become more detailed. At the associate’s degree level, students might earn an A.A. or A.S. in digital marketing, marketing, or even business. The bachelor’s degree offers some of the same options. Students might earn a B.A. or B.S. in digital marketing, business admin, or even systems admin. For a marketing, business, or tech degree, students might focus on digital marketing.

When looking for your perfect degree, use the name of the degree as a nudge in the right direction. Then look beyond the degree name to the program. This will give you a good sense of whether you can learn the digital marketing, business, and tech skills you want to.

WHAT DIGITAL MARKETING COURSES WILL I TAKE?

In an associate’s degree program, you will take one year of gen ed courses. The classes cover subjects like math, English, and the social and natural sciences. In the second year, you will pursue your major in digital marketing. That year, you study business, marketing, and digital applications. You might take a class in business principles, marketing theory, mobile marketing, and more. All of the main courses you take help you to develop skills as digital marketer.

In a bachelor’s degree program, you will take two years of gen ed courses. You will still study math, English, and other subjects, but you take more classes and dive deeper into subjects. The same goes for your digital marketing major. You study similar subjects, but in more depth. Or you may study a broad range of subjects, that move beyond the core of digital marketing. For instance, you might study market analytics or data driven marketing as well as the core areas of digital marketing. In a bachelor’s degree program, you can gain advanced skills and knowledge.

Some common courses include:

Data Analytics: In this course you may learn how to gather, interpret and show case data results. You may be introduced to predictive data models and its relation to prescribing marketing strategies.

Social Media Marketing: This course will cover each social media platform and their unique aspects to help you learn how to create effective campaigns. You may be introduced to theories on how to engage consumers, build loyalty and thereby increase revenue.

Brand Strategy: This course preps you on how to establish, maintain and strengthen brands by how to implement clear digital strategies and goals.

Web Analytics and Optimization: In this course, you will learn the foundations of how to optimize a website. From auditing sites to how to present and apply your findings, you can gain a working knowledge of using keyword research, local search strategy and its relation to content marketing.

HOW LONG DOES IT TAKE TO GET A DIGITAL MARKETING DEGREE?

You can earn a degree in this field online in one and a half to four years. It takes one and a half to two years to earn an associate’s degree and three to four years to earn a bachelor’s degree. Once you have earned an associate’s degree, you may be able to transfer your credits into a bachelor’s degree program. Then it would take you two more years to earn your bachelor’s degree.

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DIGITAL MARKETING DEGREE PROGRAM EXAMPLES

SchoolDegree Level# of Credits RequiredStart DatesMinimum Months to Complete
Oral Roberts UBachelor’s121Fall, spring, and summer36
Colorado Technical UBachelor’s180Nearly monthly48
Pennsylvania State World CampusBachelor’s120Fall, spring, and summer48

THE AVERAGE COST OF A DIGITAL MARKETING DEGREE?

In 2016, digital marketing students paid an average of $6,924 per year for in state tuition at a public school. That same year, they paid an average of $32,244 per year for out of state tuition at a private school. That means that most students paid something between these two amounts. The price you will pay simply depends on what school you attend and whether or not you have to pay out of state prices. Note that in many cases, students do not pay out of state tuition for online programs. Instead, they may pay a lower amount.

We can give you a sense of what you might pay through some of our sponsored programs.

SchoolDegree Level# of Credits RequiredCost Per CreditTotal Tuition Cost
Oral Roberts UBachelor’s121$385 for a fully online program$46,585 + fees
Colorado Technical UBachelor’s180$325 for a fully program$58,500 + fees
Pennsylvania State World CampusBachelor’s120First 59 credits: $6,742 for 12 or more credits/semester; 60 or more credits: $7,297 for 12 or more credits/semester$56,156 + fees

TOP SCHOOLS FOR DIGITAL MARKETING DEGREE ONLINE PROGRAMS

Last check, there were 254 schools that offer digital marketing degrees or programs. From those schools, there were 5,034 degrees or programs awarded to students. Most (76.9%!) of these were bachelor’s degrees.

School2017 Grads total/degrees awardedTuition (Out of State)
Savannah College of Art & Design404$35,190
Indiana U: Bloomington252$32,945
Florida State U231$19,084
U of Georgia210$27,574
U of Mississippi158$21,912

ACCREDITATION FOR DIGITAL MARKETING DEGREE ONLINE PROGRAMS

Accreditation is a process through which schools and programs gain their credibility. The process is run by an agency that has been approved by the U.S. DOE to do so. That agency reviews a school’s programs to make sure they full fill their promise to students. Schools and even employers may require that you have a degree from one of these schools.

Accreditation can happen at the institute and program level. You should always attend a school that is accredited at the institute level. However, you do not need to find a program that has more accreditation unless you are going for a degree that leads to licensure.

For a degree in this field, you’ll find some programs that have been accredited and some that don’t. The ones that do are likely to be accredited by one of three places:

  • The Association to Advance Collegiate Schools of Business
  • The Accreditation Council for Business Schools and Programs
  • The International Accreditation Council for Business Education

These three agencies accredit business programs to ensure that they offer students current material and guide lines that apply to modern business needs and issues. Since many of these degrees are offered through business schools, the accreditation accounts for their materials and guide lines, too.

Keep in mind that you do not have to attend schools whose program has been accredited. However, you should attend a school that’s been accredited at the institute level. And, choosing a program that’s been accredited from one of the above agencies can’t hurt.

Some schools that offer digital marketing degrees might’ve been accredited by the Digital Marketing Institute. If you attend such a school, you will graduate with a degree that has an internationally recognized certification. It shows to employers that you’ve received a quality education in digital marketing.

WHAT JOBS CAN YOU GET WITH A DIGITAL MARKETING DEGREE?

In 2016, there were more than two million digital marketing majors in the work force. This number could grow by almost 3.7% in the coming years. The average age of workers in this sector was 40 years old in 2016. The most common ages of those workers were 28 and 29 years old. Of the people who earned these degrees, the small majority (52.8%) were female.

TOP SALARIES BY STATE FOR DIGITAL MARKETING DEGREE HOLDERS

The following info is for Marketing Managers. Salary and employment numbers will differ for other career paths.

StateEmploymentAnnual Mean Wage
New York16,430$192,290
New Jersey10,960$177,070
Delaware670$169,610
Virginia4,170$167,490
California33,380$164,410

CAREERS WITH A DIGITAL MARKETING DEGREE

There are many roles that a digital marketing degree might fill. Any of them could exist in a small to large business or other settings, such as non profit or gov’t agencies. Jobs for digital marketers span fields and industries.

Here are some positions for people who have completed a digital marketing program:

SEARCH MARKETING STRATEGISTS

These pros work to increase visibility and engagement with content, products, and services. They strive to do so on internet enabled devices and interfaces.

Median Salary: $88,510 per year

Job Growth Through 2028: 5% to 9% (As fast as average)

Typical Entry level Education: N/A

MARKETING RESEARCH ANALYSTS AND MARKETING SPECIALISTS

People in this occupation research markets in local, regional, national, or global areas. They also gather info to determine the viability of a certain product, service, or campaign. Conducting research is a heavy part of this role.

Median Salary: $63,230 per year

Job Growth Through 2028: 15% (Much faster than average)

Typical Entry level Education: N/A

MARKETING MANAGERS

Marketing managers plan and direct marketing efforts and programs. They help identify potential customers and determine demand. They also develop pricing strategies and tools for analysis. As managers, they also guide other employees in their department.

Median Salary: $132,230 per year

Job Growth Through 2028: 10% to 14% (Faster than average)

Typical Entry level Education: N/A

© Education Connection 2019. All Rights Reserved.

EducationDynamics maintains business relationships with the schools it features.

Sources for school statistics is the U.S. Department of Education’s National Center for Education Statistics.

This is an offer for educational opportunities that may lead to employment and not an offer for nor a guarantee of employment. Students should consult with a representative from the school they select to learn more about career opportunities in that field. Program outcomes vary according to each institution’s specific program curriculum.